Local music is crap, eh? I mean, when was the last time you saw a decent local band? It’s not like they are in the charts or anything. Why would you want to waste time out of your life going to see some unknown act for nothing or next to nothing? February 9th, 1961. That’s why.
Now let me hold my hands up and admit now I do not get out to embrace the local music as much as I’d like. However I would say working six nights a week for six years may have something to do with that and certainly now I am making up for it, albeit in some small way. There is nothing better than live music, the response of a crowd, the skill of musicianship, the unpredictability factor of it all. You don’t get that on a recording, nor do you get it sitting on your arse watching The X-Factor being spoon fed by Simon Cowell.
It frustrates me when I do turn up to a gig and there’s hardly anyone bothered to do the same. I have total respect for anyone who stands in front of a mic to fourteen people in a room and carries themselves with dignity and pride. It takes a special talent to do that, one that is often overlooked even by those in attendance.
I do realize what the problem is but fixing it is far more difficult. Ignorance is the main crux here and it’s down to individuals not educating themselves either online by looking to discover new music or gambling on popping along to a gig, although the latter often is not such an issue as they don’t even know the gig is on in the first place! I want to stress I am not being a musical snob about this. It is something everyone can do, certainly if you’re reading this then you’re online so you’ve got no excuse.
However it is not just the punter’s problem. Some musicians are shockingly bad at self-promotion. The lack of plugging of their gigs, websites, etc. constantly amazes me that they can even survive financially or successfully in such a cut throat industry. If they don’t do the first part, you cannot blame the public for not turning up to a concert. A little tip to any musicians reading this, if you want people to turn up to your gigs, tell us where it is and when, and I mean what time. If there is a reason not go to something then generally people will be apathetic towards it. Make it easy and people will come. Believe me.
My brother was telling me the other day that he’s already decided that in 2009 he is going to make a point of going out once a month to a local gig. People generally say that about the cinema or visiting a restaurant. Not concerts. We need more people with that attitude and I’m not just saying that because he’s my brother. It makes total sense, especially when so many gigs are free or around five pounds. In the credit crunch it makes more sense to go out and enjoy yourself but doing it in a frugal way. Certainly it’s more inexpensive than the cinema or a meal.
February 9th ,1961. I mentioned that date at the start as a reason to go to a local band’s gig. That was the day a local band in Liverpool played a venue called the Cavern Club. The gig was an unadvertised lunchtime performance by a band called The Beatles, you may have heard of them. That is the point. Every band, every act, every musician is local. Bon Jovi and Bruce Springsteen are local acts in New Jersey. U2 are a local band in Dublin, Oasis are a local band in Manchester, need I go on?! If it wasn’t for people supporting these acts in their early days they wouldn’t be here now for our worldwide enjoyment. That’s a fact.
So the next time you or someone you know claims that “all local music is shite” think about your music collection because it’s full of local music, maybe not local to you but it’s local to someone. Oh and anyone about to level to me that some local music is shit, yeah I agree but then do you like every act in the charts?!