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It’s Lindsay Lohan vs. the E*Trade babies after the Hollywood hellcat filed a $100 million suit against the financial services company for portraying her as a “milkaholic” boyfriend stealer!

The 23-year-old Tinseltown trainwreck claims that a ditzy toddler appearing in one of the company’s popular talking baby ads is modeled after her and improperly invokes her “likeness, name, characterization and personality without permission.”

The ad, which debuted during Super Bowl XLIV in February, features a baby boy apologizing to his girlfriend for not calling her the night before. His excuse: He was working on his portfolio.

“That milkaholic Lindsay wasn’t over?” the baby girl demands just before another baby girl pops onscreen asking, “Milk-a-whaaat?”

Lohan filed the lawsuit Monday and claims the ad violated her rights under New York state civil-rights law.

“Many celebrities are known by one name only, and E*Trade is using that knowledge to profit,” Lohan’s lawyer, Stephanie Ovadia, said in a statement to the New York Post . “They’re using her name as a parody of her life. Why didn’t they use the name Susan? This is a subliminal message. Everybody’s talking about it and saying it’s Lindsay Lohan.”

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TREASURIES-Steady in Asia, eyes on retail data

TOKYO, March 12 (Reuters) - U.S. Treasuries
were steady in
Asia on Friday with many investors sitting on the sidelines ahead
of retail sales and consumer sentiment data due later and a
Federal Reserve meeting next week.

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Regional stocks edged up on Friday with Japan's Nikkei share
average climbing 0.8 percent .N225 and MSCI's index of other
Asian Pacific shares .MIAPJ0000PUS heading for a fifth straight
week of rises, putting mild pressure on Treasury futures.
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But cash bonds were
little changed as investors felt
reassured by this week's solid auctions, totaling $74 billion,
that the Treasury is having no problem selling debt despite the
high levels of note issuance.